Gonzales Main Street launches Gonzales Community Gift Card program

This year, the Gonzales Main Street wants to encourage everyone to keep shopping local. Small businesses are the backbone of the community, providing jobs, tax dollars, contributions to loal schools and non-profits, as well as the character that makes Gonzales unique.

The Gonzales Community eGift Card Program is a community-based digital gift card that makes it fun and easy to keep local spending local. Purchase a Gonzales Community Card through Gonzales Main Street at GonzalesMainStreet.com to spend at one or many of participating merchants. Recipients could use it for their latte in the morning, visit the salon next door for a pedicure, grab lunch with a friend, hit the boutiques, and meet up for date night happy hour — all using their Community Card from their mobile phone.

Participating in this program means supporting the heart of what makes this community unique. The purchase of a Gonzales Community Card creates a pool of cash that local businesses in Gonzales can rely on.

Studies have shown that local independent retailers recirculate 47 percent of their revenue back into the community, while only 14 percent of national chains’ revenue stays in the community. More dramatically, restaurants recirculate 73 percent of their revenue back into the community, versus only 30 percent for national chains.

By supporting local businesses, more money continues circulating through the local community — this is achieved through a combination of profits paid to local business owners, wages paid to local workers, goods and services procured locally for internal use or resale, and charitable giving within the community.

If you’re looking for a way to do some good or want to know how you can help the community you love, send a Gonzales Community eGift Card! For more information or to participate as a merchant in the program, please contact Gonzales Main Street.