From tide to table: A snow crab roll's exciting voyage

(BPT) - Have you ever had the pleasure of tasting genuine Canadian snow crab? Known for its sweet and salty flavors, this delicacy often leaves you craving more. However, it's not found in many sushi rolls, and the alternatives that are often used don’t quite hit the mark.

So, what exactly does it take for this prized ingredient to journey from the sea to your sushi roll? Let's explore how Canadian snow crab makes its way to your table (and your favorite sushi)!

Canadian snow crabs live in the depths of cold ocean waters off Canada’s coastlines. Fishermen catch these succulent crustaceans by placing pots (metal cages) in the crabs' habitat.

Of course, not just any snow crab will do. Fishermen that follow responsible fishing practices only harvest male crabs above a certain weight and do not exceed the quotas set by Canada's Department of Fisheries and Oceans. By doing so, they’re helping preserve the population and environment for future snow crab harvests so you can continue to enjoy snow crab sushi season after season.

Once caught, these crabs are transported to restaurants, where they’re expertly prepared and served to delight your taste buds!

Taste the difference

Sustainably caught snow crab isn’t just good for the environment. How crab is caught impacts the ingredient quality and, ultimately, taste. That’s why Kura Revolving Sushi Bar restaurants choose premium, ethically sourced Canadian snow crab, ensuring a delicious choice for sushi lovers like you!

To highlight this amazing ingredient Kura Sushi USA, Inc. has crafted a new Snow Crab California Roll. Made with quality ingredients, this new offering is packed with coastal flavor!

The roll is made with mouthwatering snow crab swooped from Canadian Pacific waters, fused with avocado wrapped in sushi rice and dried seaweed topped with sesame. You’ll enjoy every bite of this crustacean creation that’s had an exciting journey from tide to table.

Food and fun, all in one place

What sets Kura Revolving Sushi Bar apart from other restaurants? The restaurant chain offers a unique eater-tainment experience, blending interactive dining with authentic Japanese cuisine. At each of their 64 locations across the U.S., you’ll enjoy an innovative dining experience with trailblazing systems that have been passed down and improved upon since its first restaurant opened in Japan in 1977.

Experience the taste of the new Snow Crab California Roll, as well as a variety of more than 100 offerings, including noodles, sides and desserts. Each dish is prepared using real, premium ingredients free of artificial sweeteners, seasonings, preservatives and colorings.

Whether you’re a sushi connoisseur or a new fan, you can enjoy the seafood cuisine brought to you on a double-layered conveyor belt, which consists of a revolving sushi bar (bottom layer) and an express belt (top layer). Food isn’t the only thing you’ll find at this engaging restaurant. You’ll also see prizes, drink delivery robots and more!

“As we continue to innovate and surprise our guests with new menu offerings, the Snow Crab California Roll stands out as an excellent example of our commitment to sustainability and culinary excellence,” said Hideto Sugimoto, Kura Sushi USA's SVP of Supply Chain and Menu Development. “We are dedicated to crafting memorable dining experiences and pushing the boundaries of creativity and quality.”

Are you ready to taste a delight from the sea? The Snow Crab California Roll is available for purchase at a Kura Revolving Sushi Bar near you and online for pickup and delivery orders. To learn more about this roll and new offerings to come, visit KuraSushi.com.